Regardless of a relentless movement of misinformation on social media, individuals nonetheless use it to get their information. And more and more, they get it from TikTok.
The variety of American adults who often get their information from TikTok rose sharply up to now two years, from 3% in 2020 to 10% in 2022, in response to a newly launched survey carried out by the Pew Analysis Middle. The group surveyed greater than 12,000 adults within the U.S. from July 18 to Aug. 21.
In line with the outcomes, TikTok’s recognition as a information supply is strongest amongst these aged 18 to 29. In that group, 26% are often getting their information from TikTok this yr—up from 18% in 2021 and 9% in 2020.
However the usage of TikTok for information is growing in different age teams as properly.
Ten % of individuals aged 30 to 49 often get their information from TikTok this yr, up from 6% final yr and a couple of% in 2020. Amongst individuals over 50, solely 4% often get their information there, not a lot modified from final yr’s 3%.
A 3rd of TikTok’s customers are getting their information from the app, up from 22% who reported doing so in 2020, in response to the survey.
However TikTok’s acquire is one other platform’s loss, and Fb, Twitter, and Reddit are all seeing declines in common information consumption by their customers.
The share of customers who say they often get their information from Fb has gone down 10% within the final two years, from 54% in 2020 to 44% in 2022, in response to the survey. Twitter’s decline was smaller, dropping 6% since 2020. In the meantime, Reddit’s have dropped by 5% over the identical interval.
Nonetheless, regardless of the declines, the share of American adults who often get their information from these three platforms continues to be bigger in every case than with TikTok. Total, 53% are utilizing Twitter to get their information, in comparison with 44% for Fb and 37% for Reddit—all greater than TikTok’s 33%. However with the declines we’re seeing, the query is whether or not, or maybe when, TikTok will surpass these numbers.
Many eyes shall be on how TikTok and different platforms strategy subsequent month’s midterm elections. A number of of them have introduced efforts to fight misinformation. TikTok stated it might ban paid political content material by influencers and that it had partnered with fact-checking organizations to flag inaccurate info.
Twitter and Meta (Fb’s dad or mum firm) introduced related strikes, with the latter saying it might additionally prohibit new political adverts the week earlier than the elections. Twitter stated it’d implement its “Civic Integrity Coverage” by labeling tweets with deceptive info with hyperlinks to credible assets. However it’s unlikely such efforts will rid the platforms of misinformation.
Both manner, extra Individuals shall be following the midterms drama on TikTok than ever earlier than.
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Originally published at Irvine News HQ
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